EGOalsBook: Your playbook for exercising your ego

EGOalsBook: Your playbook for exercising your ego

EGO has created the best things in sport but also the worst Darcy Norman, Kitman Labs, US Men’s National Soccer Team   Background Sport is a sanctuary for ego. It’s one of the few places we’re allowed to have one, and, indeed, to celebrate and revel in it....
Tokyo 2020 – the COVID-19 Games

Tokyo 2020 – the COVID-19 Games

The postponed Tokyo 2020 Summer Games are now in full swing, albeit without the presence of in-person spectators. The word ‘unprecedented’ has been overplayed these past 18 months, but here we are again. In March of 2020, at the start of the pandemic, we...
Monitoring Load and Response in Elite Football

Monitoring Load and Response in Elite Football!

Stop drowning in data. Start making better decisions.
Learn the updated monitoring framework used to connect load, response, and player readiness.
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