Content is king, but context is God

Content is king, but context is God

To open this blog post series, I thought I might start by discussing some of aspects that are often overlooked in sport science and coaching courses with respect to daily life in the trenches of elite sport. Most people who have worked in the elite performance setting for more than a few years would agree, that what makes them successful (or not) often has little to do with what they learned at school.

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